Working artefacts, not slide decks
Every masterclass produces something printable, sharable, and reusable. We will not hand you a recording of someone else doing the work.
Four working principles
The studio runs on these four. Anything that breaks them gets dropped.
Peer critique over instructor approval
Most of the value comes from your cohort tearing your draft apart in week three. Our job is to keep that critique honest and structured.
Honest about limits
Each program lists what it does not cover on the first page. If we cannot help you, we will say so during the intake call, not after the wire transfer.
Region-aware, not region-bound
Korea is our base and most case studies sit here. The frameworks travel — about 40% of past cohort members have been from outside KR.
Three milestones
Six years from a meeting room above a cafe to thirteen instructors across four cities.
2019
First cohort in Yeongdong
A six-person pilot for a regional B2B marketing team. Three of those alumni are still teaching with us.
2022
Curriculum split into 16 masterclasses
After three years of running one long program, we broke the curriculum into focused units that could ship independently.
2025
13 instructors across four cities
Cheongju, Seoul, Busan, and Yeongdong. The team is intentionally small; we know each other's sessions.