Pre-event audience design
Segmentation and invitation tier work 30+ days before the event. The piece most teams skip and pay for during the event.
A page for the program already on your desk
Event Marketing Masterclass Programs.
Sixteen working programs grouped by where they sit in the event journey. From the 30 days before the invitations go out, through the day on the floor, to the 21 days after the last attendee leaves the venue.
Cohort capacity
12-30 per cohort
Senior roundtables cap at 12; short labs run 20-30. We do not run cohorts above 30 — past that the critique stops working.
Section 1 — Attendee journey
Six waypoints in the event journey. Each maps to one or more masterclasses.
Most programs sit at one waypoint. The two paired-team programs span two. None of them try to teach all six.
Track and session architecture
Sequencing the sessions, designing the connectors, briefing the speakers. The arc, not the slides.
Field, stage, and ground
Hybrid stage choreography, booth flow, ground-crew briefings. Everything that happens on the day.
Onsite signal capture
What gets recorded, by whom, with what definition. Without this, attribution is folklore.
Post-event cadence and pipeline
14-21 day cadences, lead grading, sales handoff. The two weeks after the event hold most of the value.
Pipeline and attribution
Attribution your CFO will read past paragraph one. CRM-to-field sync that does not lose half the records.
Visual schema · journey to artefact
Invite list →
Track design →
Day of →
Capture →
Pipeline
Section 2 — Masterclass grid
Six representative programs, one per waypoint.
The full list of sixteen is on the catalogue page. Every program below has its own detail page with prerequisites, inclusions, FAQ, and reviews.
Pre-Event Audience Mapping
Build a working segmentation of who you actually want in the room before you ever send the first invite.
From KRW 920,000
Interactive Track Architecture
Design a multi-session track where each session feeds the next, instead of stacking unrelated talks.
From KRW 1,180,000
Hybrid Stage Format Design
Design a hybrid event stage that does not punish the people watching from home or the people in the room.
From KRW 1,320,000
Post-Event Pipeline Discipline
A working session for the 21 days after the event when most of the pipeline value either lands or evaporates.
From KRW 1,750,000
Attribution Model Roundtable
A senior roundtable on building event attribution your CFO will read past the first paragraph of.
From KRW 1,580,000
Sponsor Activation Frameworks
Stop selling logo placements. Build sponsor activations your sponsors renew because they actually worked.
From KRW 2,060,000
From past program participants
Two voices from cohorts that finished within the last year.
"The 21-day handoff template from Post-Event Pipeline Discipline is now part of our SOP. Our sales counterpart went from complaining about lead quality to asking when the next event is."
Jung-ho K.
"The Attribution Model Roundtable was the first place anyone treated event attribution as a serious modelling exercise. The assumption log was the unexpected gift — our model survived a leadership change because of it."
Ara H.
FAQ for the programs page
Three questions specific to picking a program.
Several. The page collects the sixteen masterclasses by where they land in the event journey, plus a few cross-program assets. There is no "all-access" bundle on purpose — picking one program keeps the choice honest.
Yes, for teams of 6+ from one organisation. Private cohorts work on your own data the entire time and skip the cross-cohort anonymisation. The conversation starts on the contact page.
Two ways. First, every program ships an artefact you keep — not a recording you store. Second, peer critique is the spine, not a footnote. If those two things are not what you need, an asynchronous course is probably a better fit.