Audience segmentation worksheet
A four-axis map: role authority, account fit, event readiness, prior signal. Yours to keep.
Event marketing · masterclass format · Yeongdong, Korea
Working masterclasses for the people who run the event, not the people who only present it.
- A printable artefact — playbook page, cadence map, or attribution model — leaves every cohort.
- Sixteen programs across pre-event, during-event, and post-event motion. Pick one, not a bundle.
- Cohort critique is scheduled, not opt-in. Most of the value lands in week three.
Cohorts run since 2019Programs published in EN and KRNo paid placements, no affiliate revenue
Peer teardown, scheduled
Six cohort members read your draft and write specific notes. Nobody has to volunteer.
Named, signed-off artefact
Playbook, cadence, model, or map — labelled with cohort dates and lead facilitator.
What you take away
Four things every masterclass treats as non-negotiable.
Working artefact, not a recording
Every masterclass ships a printable, named artefact: a worksheet, a playbook page, a cadence map, an attribution model. If we cannot tell you in advance what you will leave the class holding, we have not designed the class yet.
Cohort critique, scheduled and named
Most of the value comes from your peers tearing apart your draft in week three. We schedule the critique, structure it, and name the round. Nobody has to volunteer to go first.
A short list of what we do not do
Each program lists what is not covered on its first page. Paid acquisition copywriting is not us. CRM administration is not us. Speaker delivery coaching is not us. We will refer you to specialists for those.
Region-aware, not region-bound
Korea is base, and most case studies sit here. The frameworks travel — about 40% of past cohort members have come from outside KR, mostly Japan, Singapore, and the Netherlands.
A taste of the catalogue
Five programs running this quarter.
A mix of senior practitioner cohorts, paired team programs, and short labs. The full sixteen are on the masterclass page.
Sponsor Activation Frameworks
Stop selling logo placements. Build sponsor activations your sponsors renew because they actually worked.
From KRW 2,060,000
Post-Event Pipeline Discipline
A working session for the 21 days after the event when most of the pipeline value either lands or evaporates.
From KRW 1,750,000
Attendee Journey Cartography
Map every touchpoint an attendee actually meets, from the first email to the post-event nurture, and find the three you should fix first.
From KRW 1,100,000
Ground Crew Briefing Systems
Build a 15-minute on-site briefing your ground crew can actually absorb between coffee and door-open.
From KRW 540,000
Attribution Model Roundtable
A senior roundtable on building event attribution your CFO will read past the first paragraph of.
From KRW 1,580,000
From recent cohorts
What participants say after they ship the artefact.
The Attribution Model Roundtable was the first place anyone treated event attribution as a serious modelling exercise. The assumption log was the unexpected gift — our model survived a leadership change because of it.
"The four-axis worksheet from Pre-Event Audience Mapping is the only thing from any training I have actually pinned in our Notion. We cut our invite list by a third and our show-up rate moved up about ten points the next quarter."
Heejin K.
"Solid material on the Field Activation Playbook track. Wish the agency-side adaptation had its own dedicated module — the instructor was upfront that it does not."
Daniel
"The 21-day handoff template from Post-Event Pipeline Discipline is now part of our SOP. Our sales counterpart went from complaining about lead quality to asking when the next event is."
Jung-ho K.
"Two sessions ran longer than scheduled in Pipeline Discipline. Worth it but plan around it."
Anonymous attendee
Talk to a training director
Quarterly notes, not a marketing list
Once a quarter we send a short email: which masterclasses are accepting registrations, one diagnostic question we are asking ourselves, and one anonymised artefact from a recent cohort. No promotions, no affiliate links. You can unsubscribe with one click.