Talk to a director

All masterclasses / attendee journeys

Attendee Journey Cartography

Map every touchpoint an attendee actually meets, from the first email to the post-event nurture, and find the three you should fix first.

attendee journeys conference 200-800 hybrid during event
Duration 5 weeks · 7 live sessions
Format cohort masterclass
Stage during event
Lead facilitator Ji-an Choi
Attendee Journey Cartography cover photograph

Why this masterclass exists

What you actually do during the program.

Five-week course built around drawing one full attendee journey map per participant. We cover signal capture, micro-moments inside the venue, and the gap between session and follow-up. Participants present their map twice.

Inclusions

  • Cartography template covering 7 journey stages and 4 signal types
  • Live tear-down of two attendee journeys submitted by anonymous past cohorts
  • Onsite signal capture checklist for staff at registration, sessions, and break areas
  • Heatmap exercise locating the three weakest touchpoints in your current journey
  • Final 1:1 review with a senior facilitator

What you leave with

  • A finished journey map you can present to leadership without further editing
  • Three concrete fix priorities ranked by effort and likely impact
  • Shared vocabulary between marketing, sales, and ops about what the attendee experiences

Common questions

Yes. The cartography template works for any program with at least three touchpoints; we have run it for 30-person executive dinners.

Lightly. We assume you already have an event platform or CRM that captures basic signal and we focus on what to do with the data, not how to instrument it.

No copywriting templates for emails. The cartography work is upstream of that and we do not want to conflate the two.

From cohort members

"The map is now in the deck I show every internal stakeholder before kickoff. It saved an hour of meetings the first week alone."

Gyu-hyun

"Honest, structured, and the instructor pushed back when my map was vague. I appreciated that."

Ana B. · Community Lead · nonprofit communications group · 4.5/5 · Google