Why this masterclass exists
What you actually do during the program.
Six weeks of small-group discussion and structured work for senior practitioners. We build a multi-touch model, document the assumptions, and rehearse the report-out.
All masterclasses / pipeline tracking
Attribution Model Roundtable
A senior roundtable on building event attribution your CFO will read past the first paragraph of.
pipeline tracking cohort series 50-200 hybrid evergreen
Inclusions
- Attribution model template tuned for event-driven pipelines
- Assumption log so the model survives leadership turnover
- Roundtable critique by 4-6 senior peers
- CFO-grade report structure with worked example
What you leave with
- A working attribution model documented to a level a successor could maintain
- A report you can hand to finance without three meetings of context
Common questions
No. We work with whatever you have. The roundtable is about method and defensibility, not vendor-specific configuration.
You should report to a CMO or be one. The cohort is small and the discussions assume that level.
We will not give you a "true" attribution model. There is not one. We will help you build one you can defend.
From cohort members
"Honest, peer-driven, and the assumption log was the unexpected gift. Our model survived a leadership change because of it."
"Worth the seniority requirement. I would have been out of place a year ago."