All masterclasses / field programs
Write the playbook your regional teams will actually open on the bus to the venue, not the one that lives in a shared drive.
Why this masterclass exists
Six weeks of building, testing, and ripping apart a field activation playbook for one of your real upcoming programs. You ship a printable one-pager, a setup checklist, a contingency script, and a debrief form by the end of the cohort. Group critique replaces grading.
At least one upcoming and one recently completed. The class works on both.
No. We anonymise everything and explicitly avoid asking for client names. The teardowns we provide are already anonymised.
The class is structured around field-marketing-style activations. If your work is closer to sponsorships or large trade-show booths, about 30% of the material will not apply directly.
"The contingency script generator alone earned back the fee. We used it three weeks later when a venue lost power and the regional lead had a written fallback in front of him."
"Some sessions ran long. The peer feedback rounds were the most valuable part of the program."
"I came for the playbook template and left with a much better debrief loop. Two of my reps now use it on their own without me asking."