Why this masterclass exists
What you actually do during the program.
Three weeks. Build a 14-day cadence with email, social, and human touches mapped to lead grade. Includes peer review and one round of revision.
All masterclasses / event follow-up
14-Day Follow-Up Cadence Design
Design the two weeks after the event so the attendees who said yes-but-not-now do not slip out the back.
event follow-up webinar 200-800 virtual post-event
Inclusions
- Cadence map template: 14 days, three lead grades, four channels
- Subject-line teardown (we read 30 subject lines and keep the 6 that worked)
- Peer review round on your draft cadence
- Final cadence with named owners and trigger criteria
What you leave with
- A scheduled 14-day cadence ready to load into your marketing tool
- Clear escalation rules from no-response to drop
Common questions
No. We provide structure and subject-line examples; copy is yours.
For most B2B programs, yes. For consumer events or evergreen content, 14 days is too long; we will say so on day one.
No paid retargeting; the cadence assumes owned channels only.
From cohort members
"I reused the cadence map for the next two events without rewriting it."
"Tight, useful, and unsentimental. The peer review was a quiet highlight."