Why this masterclass exists
What you actually do during the program.
Three weeks. One live diagnostic of your last event's lead list, one rebuild of the triage rubric, one shadow run on a new event. Lightweight by design.
All masterclasses / pipeline tracking
Lead Quality Triage Lab
A short hands-on lab to stop sending low-fit event leads to your sales team without losing the high-fit ones in the noise.
pipeline tracking webinar 50-200 virtual post-event
Inclusions
- Pre-class diagnostic on your last 200 event leads
- Triage rubric template with weighting calibration exercise
- Live shadow run on a new event during week three
- Anti-pattern reference: 12 ways triage rubrics quietly break
What you leave with
- A calibrated triage rubric your team will actually use
- A measured baseline for what % of event leads ever convert today
Common questions
No. The lab needs at least one prior event lead list to diagnose. If you do not have one, start with Pre-Event Audience Mapping instead.
The structure is general; we provide weighting suggestions for KR, JP, and SEA markets but you calibrate your own.
We will not write copy or scripts for your sales team. The triage stops at handoff.
From cohort members
"Compact and direct. I came in with a list of 412 "leads" and left with a working rubric that flagged 38 of them as priority."
"The shadow run was the part that mattered. Reading slides about triage is useless; doing one with feedback is not."