Why this masterclass exists
What you actually do during the program.
A short, low-cost lab for teams running cohort series for the first time. We plan the arc, set the cadence, and write the rules of engagement.
All masterclasses / event marketing
Micro-Event Cohort Series Lab
Run a 6-week series of small-group events that build a community instead of just a contact list.
event marketing cohort series under 50 virtual pre-event
Inclusions
- Cohort arc template (6 weeks, 6 themes, 2 anchor activities)
- Rules-of-engagement document for the cohort
- Light-touch facilitation guide
- Pre/post check-in templates
What you leave with
- A planned 6-week series ready to launch
- A facilitation pattern your team can repeat without you
Common questions
We optimise for cohorts of 8-25 people. Larger groups need a different format.
Either. The arc works for both free community cohorts and paid programs.
No platform recommendations. We have seen good cohorts on email + a doc. Tooling is not the point.
From cohort members
"A reasonable starting point at a reasonable price."
"Short, focused, and I left with a launchable plan. Would have liked one more session — that is on me for picking the lab over the longer course."