Why this masterclass exists
What you actually do during the program.
Four weeks built around a single booth program of yours. We design the booth flow, train the staff, and measure conversions that matter.
All masterclasses / field programs
Pop-Up Booth Conversion Lab
A practical lab on making a 3x3 metre booth produce useful conversations instead of swag-grabbers.
field programs expo booth 50-200 in-person during event
Inclusions
- Booth flow map: approach, qualify, capture, exit
- Three role-play scenarios for booth staff
- Booth signage critique with peer review
- Conversion measurement template tuned for short interactions
What you leave with
- A documented booth flow your staff will rehearse before the event
- A measurement plan that goes beyond business cards collected
Common questions
Partially. The flow logic still applies, but the staffing patterns we cover are tuned for small to medium booths.
No. The lab is about flow and conversation, not visual design or signage build.
About 30% of the cohort time is hands-on rehearsal. If you cannot send at least two booth staff, you will get less out of it.
From cohort members
"My booth team finally has the same answer to "what does Byte System do" — that alone was worth attending."
"The exit-pattern was the part I had never seen taught anywhere. Used it the next month."