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Post-Event Pipeline Discipline

A working session for the 21 days after the event when most of the pipeline value either lands or evaporates.

event follow-up conference 200-800 hybrid post-event
Duration 8 weeks · 10 live sessions
Format paired team masterclass
Stage post-event
Lead facilitator Hyunwoo Lee
Post-Event Pipeline Discipline cover photograph

Why this masterclass exists

What you actually do during the program.

Eight weeks. We rebuild your post-event motion: data handoff, lead grading, sales follow-up cadence, and pipeline tracking. Half the class is done with your sales counterpart in the room — they are required to attend two of the eight sessions.

Inclusions

  • Three-stage handoff template marketing → sales → CSM
  • Lead grading rubric tuned for event-sourced contacts (different signal mix)
  • Sample 21-day cadence with day-by-day owner assignments
  • A real-time critique of your last event's post-event report
  • Two co-attendance sessions with your sales counterpart

What you leave with

  • A documented 21-day post-event motion with named owners
  • A pipeline tracking dashboard structure your team can build in any CRM
  • Reduced argument with sales about what counts as an "event lead"

Common questions

No. They join two sessions on your seat. We strongly recommend it; without sales in the room, the alignment work is theoretical.

Not really. We use whatever CRM you already have. We will not teach you Salesforce or HubSpot administration.

If your organisation does not yet have a sales motion separate from founder-led selling, this class will be premature.

From cohort members

"The handoff template is now part of our SOP. Our sales team went from complaining about lead quality to asking when the next event is."

Jung-ho K. · Head of Marketing · 4.8/5 · survey

"Two sessions ran longer than scheduled. Worth it but plan around it."

Maria

"I attended on my counterpart's seat and it changed how my reps treat event leads. Specific, practical, not theory."

Taeho · BDR Lead · enterprise software

"A bit Seoul-centric in the case studies. Still useful."

Eun-young · internal feedback