All masterclasses / event marketing
Build a working segmentation of who you actually want in the room before you ever send the first invite.
Why this masterclass exists
A four-week working session focused on the 30 days before an event. We rebuild your invite list from scratch using a four-axis segmentation model: role authority, account fit, event readiness, and prior signal. Every participant leaves with a written audience brief, an invitation tier map, and a measurable target mix for their next program. You will spend roughly 60% of class time on your own data.
Yes — week one is largely diagnostic. That said, if you have less than ~300 contacts to work with, the segmentation exercise loses statistical signal. We will tell you that on day one rather than at the end.
Mostly. The segmentation logic is the same, but the worksheet is built around an in-house team owning a single program. Agency teams typically adapt it to one anchor client.
We do not teach paid acquisition channels, ad creative, or copywriting. Those are separate disciplines and trying to fit them in would dilute the segmentation focus.
"The four-axis worksheet is the only thing from any training I have actually pinned in our Notion. We cut our invite list by a third and our show-up rate moved up about ten points the next quarter."
"Solid. Wish the agency-side adaptation had its own track but the instructor was honest that it does not."