Why this masterclass exists
What you actually do during the program.
Eight weeks for senior practitioners. We rebuild the sponsorship pitch as a measurable activation, write three tiers of activation, and rehearse the renewal conversation.
All masterclasses / event marketing
Sponsor Activation Frameworks
Stop selling logo placements. Build sponsor activations your sponsors renew because they actually worked.
event marketing conference 800+ hybrid pre-event
Inclusions
- Activation tier template: visibility, participation, co-creation
- Renewal conversation script with three branching paths
- Live critique of your last sponsor deck
- Reference: 22 activation patterns we have seen work and 9 we have seen fail
- Final mock pitch to a senior facilitator playing a skeptical sponsor
What you leave with
- A three-tier activation menu you can present to a sponsor
- A renewal conversation that does not require discounting
- A measurement plan a CFO would accept
Common questions
Both, with a slight bias toward delivery. About 65% of the work is on what the sponsor actually gets, not on selling it.
You need decision-making authority on at least one current sponsor relationship. Without that, the work stays theoretical.
We do not write sponsor contracts or legal terms. We will refer you to your in-house counsel for those.
From cohort members
"I went into a renewal conversation with a sponsor the week after class with the three-path script in front of me. They renewed at 1.4x the previous year."
"Senior-level, as advertised. Not entry-level. Be honest with yourself before joining."
"The mock pitch with the skeptical sponsor was uncomfortable and excellent."